Privacy Policy

How we use the information you give us when you register

TRUE Intel Ltd ("TRUE", "we", "us") is the data controller for the personal information you provide when you apply to join our consumer insight and mystery shopping panel.

This notice explains what information we collect, why we collect it, how we use it, who we may share it with, and the rights you have over your personal data. Please read it before completing your registration.

Data Protection Contact: hello@true-agency.co.uk

ICO Registration Number: CSN5763647

What we collect

1. Identity and contact details

Your name, email address, telephone number and postal address.

2. Profile and demographic information

Information such as age range, gender, location, languages spoken and access to transport. This helps us identify suitable assignments and research opportunities.

3. Availability and coverage

The areas you can visit and the times you are generally available to participate in assignments.

4. Payment details

The bank details required to arrange rewards for completed assignments.

5. Identity and eligibility verification

Where required by law, client requirements or assignment criteria, we may ask for information to verify your identity, age or eligibility to participate.

6. Assignment records

Information relating to assignments you complete, including submitted reports, observations, photographs (where applicable), feedback and assignment history.

7. Young participant information

Where participants are under 18, we may collect parent or guardian contact information, consent or confirmation where required by the assignment, applicable regulations or recognised market research standards.

8. Special category data

We do not routinely collect special category personal data (such as health information, ethnicity, religious beliefs or biometric data). If a specific assignment requires this information, we will explain why it is needed and ensure appropriate safeguards are in place.

Why we collect and use your information

We use your information to:

1. Process your application

To assess your application and create your account on our consumer insight and mystery shopping panel.

2. Match you to suitable assignments

Many clients specify participant criteria, such as age range, location or demographic characteristics. We use your profile information to identify suitable assignment opportunities.

3. Manage assignments and communicate with you

To contact you about available assignments, assignment instructions, deadlines, updates and support.

4. Arrange rewards

To administer and pay rewards relating to completed assignments and maintain necessary financial records.

5. Quality assure our services

To review submitted reports, maintain reporting standards and ensure the quality of insight provided to clients.

6. Meet legal and regulatory obligations

Including accounting, tax, fraud-prevention and compliance requirements.

Our lawful basis for processing your information

We rely on the following lawful bases under UK GDPR:

Performance of an agreement with you

To manage your registration, invite you to assignments, administer participation and arrange rewards.

Legitimate interests

To operate and improve our consumer insight panel, match participants to suitable assignments, maintain quality standards and deliver services to our clients. We carefully balance these interests against your rights and freedoms.

Legal obligation

To meet legal and regulatory requirements, including accounting, taxation, fraud prevention and record keeping obligations.

Consent

Where we rely on consent, such as for optional marketing communications or specific data collection activities, you may withdraw your consent at any time without affecting processing already carried out.

Who we share your information with

Assignment reports, findings and insights may be shared with the client that commissioned the assignment.

Where possible, client-facing outputs are anonymised. Clients receive the findings and insight generated through assignments and do not receive your personal contact information unless this is specifically required, lawful and communicated to you in advance.

We may also share information with trusted service providers who help us operate our services, including:

Secure technology and hosting providers

Payment processing providers

Professional advisers

Regulatory or law enforcement authorities where required by law

These organisations process data only on our instructions and are required to keep it secure and confidential.

We do not sell your personal information.

How long we keep your information

We retain your information only for as long as necessary for the purposes described in this notice.

Active participant records are retained whilst you remain a member of the panel.

Inactive participant profiles may be removed after six months of inactivity.

Records relating to completed assignments, payments, financial transactions and legal obligations may be retained for up to six years after the end of the relevant financial year, or longer where required by law.

When information is no longer required, it will be securely deleted or anonymised.

How we protect your information

We take appropriate technical and organisational measures to protect your personal information.

Access to personal data is restricted to authorised personnel who require access to perform their role. Information is stored within secure systems and protected against unauthorised access, loss, disclosure or misuse.

Your rights

Under UK data protection law, you have the right to:

Access the personal data we hold about you.

Correct inaccurate or incomplete data.

Request the deletion of personal data in certain circumstances.

Restrict how we process your data.

Object to certain types of processing.

Request a copy of data you have provided to us in a portable format.

Withdraw consent where we rely on consent as the lawful basis for processing.

To exercise any of these rights, please contact:

hello@true-agency.co.uk

You also have the right to complain to the Information Commissioner's Office (ICO) if you are unhappy with how your information has been handled. TRUE Intel Ltd is registered with the ICO, registration number CSN5763647. Further information is available from the ICO website.

We would, however, welcome the opportunity to address your concerns first.

Providing information

Providing the core information outlined in this notice is necessary for us to assess your application, create your account and invite you to suitable assignments.

Without this information, we may be unable to register you as a participant or offer relevant assignment opportunities.

Responsibility and Review

Responsibility for this Privacy Notice sits with the Directors of TRUE Intel Ltd.

This notice is reviewed regularly and updated where necessary to reflect changes in legislation, regulatory requirements, market research standards and business processes.

Version 1.1

Last Updated: 18 September 2026

Next Review Date: 18 September 2027

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