Pulse surveys
Quick-fire questions to our panel, results in days. Test a campaign, price point, name or product idea before you commit the budget, not after it’s spent.
Avoid costly launches that miss the mark.
For brands
Honest insight. National reach.
Zero spin.
TRUE gives brands direct access to 5,000 UK teenagers aged 16 and over who tell the truth about your products, stores and experiences. Use us to listen, to test, or to show up in person.
Where you fit
Today’s customers. Tomorrow’s customers.
Or simply national scale.
Your customers are teenagers.
You need to know what they really think, not what they say in a branded survey. We put your brand in front of the people who decide whether it’s cool.
Teenagers are your next customers.
Our panellists are 16 and over — the young customers you’re about to win or lose. Find out now what will win them, and what will put them off for good.
You just need scale.
Not every brief is about Gen Z. Our panel is nationwide, organised and ready to deploy, for visits, audits and events wherever you trade.
01 / Insight
Listen before you leap.
Focus groups
Small groups, in person or online, led by TRUE. Hear why customers choose you, or a competitor, so you invest in what actually moves them.
Understand why people buy, or don’t.
Mystery shopping
Anonymous visits to your stores, stockists and competitors. We score the experience, the staff and the sell, and show you exactly where sales are slipping away and what to fix first.
Find and fix where sales are lost in store.
Unboxing
Your product in teenagers’ hands, every reaction captured from packaging to first use. Spot what disappoints before it turns into returns and bad reviews.
Fix packaging and first use before it costs you returns and reviews.
02 / Activation
Show up. Make it count.
Events
Trained, energetic teen teams for launches, sampling and experiential activity. Your brand fronted by people your audience actually relates to.
Activations that land with a young audience.
In-store activation
Footfall, buzz and Gen Z presence in your stores and with your retail partners. More people through the door when it matters most.
More people through the door when it matters most.
What you get
The truth. And what to do with it.
- Where you’re losing sales, and why, in plain English
- Scores against the standard you set, store by store
- Proof of whether your in-store investment is delivering
- A ranked action list: fix, improve, scale
- Honest findings, even when they’re uncomfortable
How it works
From your question to a clear next step.
01
Talk to us.
Tell us what you need to know.
02
We design it.
A programme scoped to your brief, locations and timings.
03
The panel goes to work.
Real teenagers, real visits, real opinions.
04
You get the truth.
Findings, scores and next steps.
All programmes are scoped and quoted to your brief.
Where honesty sells.
Tell us what you need to know. We’ll find out the truth.