For retailers
See your stores the way your
customers do.
Every customer who walks out empty handed is lost revenue. TRUE sends real teenagers into your stores to find out why it happens, and how to stop it.
What we look at
Every detail.
Every missed opportunity.
- The welcome. Were they greeted, ignored or followed round the store?
- The staff. Product knowledge, helpfulness and the sell.
- The space. Layout, stock, displays and how easy it is to buy.
- The brands you stock. How each brand is presented and sold on your floor.
- The competition. How you compare to the store down the road.
Why teenagers
Your hardest test.
Your earliest warning.
Young customers notice everything and forgive nothing.
If they’re treated badly, they don’t complain, they just leave. They’re the hardest test your store will face, and the best early warning you’ll get.
Cost effective,
Scalable,
Sustainable.
What you get
Find the leak.
Know what to fix.
- Store by store scores you can act on
- The moments customers walk out, and why
- Training priorities that lift conversion
- Recommendations ranked by sales impact
Also for retailers
More energy.
More people through the door.
Need footfall or launch support? Our teen teams can help with in-store activation and events, run as a separate programme from any assessment.
All programmes are scoped and quoted to your brief.
Where honesty sells.
Tell us what you need to know. We’ll find out the truth.