Mystery shopping UK

Mystery shopping through
Gen Z eyes.

Most mystery shoppers are adults. Your next customers are not. TRUE sends real teenagers from a nationwide panel of 5,000 into your stores to tell you what actually happens.

What we check

The visit, start to finish.

  • The welcome, and whether young customers are served or ignored
  • Staff knowledge, helpfulness and the sell
  • Layout, stock, displays and ease of buying
  • How your brand is presented on a retailer’s floor
  • How you compare to competitors nearby
Why it is different

Independent.
Honest. National.

Our panel is brand agnostic. Panellists are TRUE’s, never a client’s, and they are rewarded for honest answers, not good ones.

With 5,000 teenagers across the UK, we can cover one store or a whole estate.

Who it is for

Brands and retailers.

Retailers get store by store scores, the moments customers walk out, and training priorities ranked by sales impact.

Brands see how their products are stocked, shown and sold in other people’s stores.

Every programme is scoped and quoted to your brief.

Where honesty sells.

Tell us what you need to know. We’ll find out the truth.

What’s the costStart a conversation